Bryan is a firm believer that a problem, well defined, is halfway to being solved. He thrives in ambiguity and loves to dig into what brands are doing and explore the ways that they can better engage with their customers through better products and services.
Bryan has worked in a diverse set of roles ranging from being an individual contributor to managing large, globally distributed teams to deliver results in many different businesses. He has a successful track record of driving outcomes that deliver measurable results growing revenue, improving customer satisfaction, and reducing costs.
Day 1: Nov 3, 2022
2:00 pmTRACK 2: PERSONALIZATION & SINGLE CUSTOMER VIEW
INDUSTRY EXPERT: IMPACT OF DIGITAL PERSONALIZATION
How To Create Your Personalization Roadmap & Long-Lasting Customer Relationships
It is well established that digital personalization strategies have a direct impact on business growth, but in order to create 1:1 relationship at scale, brands need to create a single customer view at the customer, campaign and retail level. Join this session where Academy Mortgage will discuss:
- Where to prioritize personalization strategies
- The key metrics required for building a single customer view
- How to make your tech stack work for you
Day 2: Nov 4, 2022