As head of art direction, presentation, and video teams, Bridget leads all internal and external branding and visual messaging for Prudential’s U.S. Businesses. Her teams are charged with supporting the business units and their customers by delivering marketing campaigns and experiences that help to inspire individuals to take the actions necessary to create and protect their financial wellness by saving for retirement, preparing for the unexpected, and managing their day-to-day finances. Under her leadership, Prudential has earned more than 24 awards for creative, design, and communication excellence, from organizations including PIMA, APEX, and the Ad Club. Bridget has been named “30 under 30” for marketing excellence and “40 under 40” in Advertising.
Day 1: Nov 3, 2022
INDUSTRY EXPERT: THE FUTURE DIGITAL MARKETER
The Secrets to Conquering Global Marketing and CX Demands
In today’s ever-changing world the demands on marketing and CX professionals have experienced momentous transformation. Technology disruption combined with increased consumer expectations have altered the DNA of model digital marketeer.
Prudential and TCS have joined each other on this journey for the past 8 years. Building propositions across multiple business lines, services and the brand they have taken key learnings into their talent pool which has led to some major outcomes. In this session, learn:
- Six key skills required for the future digital marketer
- Why are they important?
- How Prudential and TCS learned to value these skills
Day 2: Nov 4, 2022