Brenda Arndt

Vice President, Content and Search

Brenda Arndt joined the U.S. Bank digital marketing team as the Director of the Search Engine Optimization Program. She is primarily responsible for supporting bank business lines with their online marketing efforts by providing SEO consultation and best practices. Brenda has over 14 years of online, digital marketing and social media experience for both large and small business. Before joining U.S. Bank she was the Digital Marketing Manager for the Miracle-Ear franchise. Brenda and her husband are also former owners of three web based companies which helped small businesses build online relationships. Brenda has a passion for helping businesses grow. For five years she taught web, SEO and social media strategy in conjunction with SCORE and has given numerous seminars in the online marketing space at conventions and forums. She received her degree in Graphic Design from the University of Wisconsin STOUT. Brenda lives on the west side of Minneapolis with her husband, daughter Amanda and their two very precocious cats Cutie and Ruby. She has kissed a stingray in Grand Cayman, sailed in the blue waters off Tortola, swam with turtles in Maui, taken river tours of Reisling country in Germany, hiked across the London Bridge, watched a glacier calf in Alaska, ridden her bike 500 miles across Iowa, snorkeled the waters of St Croix, and enjoys experimenting with new and innovative technologies in her spare time


All Sessions by Brenda Arndt

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Day 1: Nov 17, 2020

Day 2: Nov 18, 2020

11:00 am

11:00 am

Keynote Panel: Building a Robust Content Marketing Strategy

Keeping Pace with Powerful Changes in Digital by Harnessing Better Content Marketing

As more brands invest in digital content, the quick wins they need have become harder to achieve. To stick out from the crowd, the most successful financial brands are investing in longer-form content with higher production values. In this key session, we will discuss how digital marketing teams can produce better reading experiences and engagement for their leads. Dive headfirst into digitally immersive content:

  • Why brands are embracing digital storytelling and employing experts for their content marketing
  • How to get started: The merits of content hubs vs. digital platforms
  • Building digital impact without blowing your budget
  • Backing your content with research and generating sales — not just clicks

 

Your guide to how digital storytelling can transform your content marketing impact.