Bolun Li is the founder & CEO of Zogo, the award-winning Fin-Tech startup that gamifies financial literacy, specifically for Gen Z and next-gen audiences. Bolun started Zogo from his dorm room at Duke University at the age of 19 after witnessing the ineffectiveness of the financial education programs available for students like himself. Zogo rewards students for improving their financial acumen — from how to open bank accounts to how credit score works — through points and rewards. Under his leadership, Zogo has grown from a dorm-room project to now an industry leading platform, working with over 78 financial institutions across 40 states, including American Express. Zogo’s engaging app has garnered over 250,000 users in just one year and more than 5 million modules completed. Bolun’s mission is to make finance fun, simple and social for his generation and beyond.
Day 1: Nov 17, 2020
Power Panel: Pivoting to Mobile Micro-Moments
Why and How Marketers Should Leverage Micro-Moment Marketing
The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device, usually a smartphone, to act on a need to learn something, do something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:
- Get a better understanding of when and where your prospects want information on financial services.
- Pinpoint exactly what they want to learn about: Saving and retirement, investing, spending more effectively, etc.
- Provide instantaneous online help with content that engages your audience in a meaningful way.
Focus your strategy on intent-rich moments to deliver content your customers need and desire.
Day 2: Nov 18, 2020