Arup Banerjee, the CEO and Co-Founder of Windfall, has over 15 years of experience building data-related technology companies. Prior to Windfall, Arup served as SVP, Product at Radius, a B2B predictive marketing company that raised over $125 million. Earlier in his career, Arup helped build out technical infrastructure and analytics frameworks at GoodData, a cloud-based business intelligence company based out of San Francisco. Arup holds degrees in Computer Science and Economics from Duke University and an MBA from the Haas School of Business, UC Berkeley.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
3:35 pm
3:35 pm
TRACK 2: CUSTOMER AQUISITION BEYOND FIRST PARTY DATAINDUSTRY EXPERT: FIRST PARTY DATA IS NOT ENOUGH
Building a Marketing Strategy That Lasts
Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes. But first-party data addresses only some of the use cases marketers need to solve; acquisition in particular can be a challenge as third-party cookies continue to depreciate. Benefit your your business by leveraging insights both within and beyond your first party customer database to drive persona development, segmentation, targeting, and cross-channel experiences. Take away actionable strategies to:
- Improve your marketing strategy by going beyond first-party data
- Discover new and innovative ways to focus spend and target prospects who look like your ideal customers
- Acquire net-new customers with are more likely to be profitable for your business
