Arun Kumar

EVP Data and Insights

Arun leads our Data and Insights practice at Hero Digital. He believes that to stand out, organizations need to combine technology at scale with the power of human insight and empathy to develop meaningful, relevant, and experience-based relationships with constituents.

Arun has led the data and insights teams for some of the top agencies in the world including Wunderman Thompson, and Publicis Sapient. Arun’s deep knowledge and expertise in the realities of data have helped build multi-channel touchpoints, and develop direct-to-consumer strategies for brands like The American Red Cross, Bose, Carnival, Newell Brands, and TD Bank.


All Sessions by Arun Kumar

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Day 1: Nov 16, 2021

Day 2: Nov 17, 2021

12:30 pm

12:30 pm

CASE STUDY

Create Your Blueprint for Customer-Centric Digital Transformation

As digital transformation disrupts industries, Financial Services companies companies everywhere are prioritizing their customer experiences as new competition comes forward with superior experiences for their customers. With over 30% of financial services customers saying they’re likely to recommend a brand because of the transformation efforts they are undertaking, it’s more important than ever to unlock what matters to your customers. In this session, we discuss:
•      What steps to take to create your own digital transformation blueprint
•      How to utilize your own data to build personalized experiences for your customers
•      Top benchmarks KPI’s to measure how you stack up against your competitors