Leading content and campaign strategy for Lord Abbett’s Retail, Institutional and International businesses, and the Lord Abbett brand. This includes the development and deployment of data-driven, client-centric thought leadership and other marketing material in the form of white papers, articles, video, infographics and social media, to enhance brand awareness and scale engagement among clients and prospects, as well as existing and future employees.
Day 1: Nov 3, 2022
PANEL: SOCIAL MEDIA SAVVY
Maximize your Results with Innovative Social Media Initiatives
- Determine ways to improve your company’s social media footprint and organic search results
- Harness the power of influencers, followers and online engagement
- Customize your content for each social media platform, from Twitter and Facebook to Google+ and LinkedIn
Day 2: Nov 4, 2022