Ann Handley

Chief Content Officer & Best-Selling Author

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.

Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of ​Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content​, and co-author of ​Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business​.

Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

Ann lives in Boston, where she is Mom to creatures two- and four-legged.
She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer.

She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.

All Sessions by Ann Handley

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Day 1: Nov 3, 2022

Day 2: Nov 4, 2022

8:45 am

8:45 am


How Your Voice Makes Or Breaks Your Marketing

Financial services brands need to stand out in today’s noisy world. What’s more, we need to build trust more than almost any industry. But instead of using our words, we fiddle and over fonts and diddle over design.

Brand voice matters. In fact, it’s the very thing that matters the most in modern digital marketing, especially as technology increasingly helps us do our jobs.

It’s the key to trust, affinity, connection… all the things we prize highly in financial services.

In this high-energy talk, the world’s first Chief Content Officer Ann Handley will untangle….

  • what is brand voice, exactly?
  • how your voice is your greatest overlooked asset
  • where and how to apply it

Brand voice is central to standing out in the monsoon of messaging.

Don’t miss this talk, which will give you renewed vigor for your own marketing!