Results driven, digital transformation and customer experience leader with proven ability to leverage customer and consumer insights and technology to drive growth and revenue. Currently , I head the Digital Acquisition and Customer experience at Citizens. In my previous role, I launched the Direct to Consumer business for Samsung Electronics America.
Prior to joining Samsung, I lead digital solutions for large product and consulting organizations. Launched digital solutions to enhance performance, increase efficiency and strengthen customer engagement. Passionate about running customer focused, growth oriented digital businesses.
Built globally distributed teams through strategic thought leadership, creating and managing complex P&Ls and business models, forging 3rd party relationships.
Specialties: Digital Transformation, Building Digital Enterprises, Launching data driven experiences, Product Management, Product Development , Program Management, Global Delivery Management, Management Consulting, Corporate strategy , Customer Experience , Data powered insights and experiences
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
11:35 amTRACK 1: CUSTOMER DATA PLATFORM
SPECIAL PRESENTATION: ACCESS CUSTOMER DATA FROM AN AERIAL VIEW
How a CDP can Help FinServ Brands in Times of Uncertainty
Banks and financial services organizations are continuously striving to build customer trust. Stand out from the competition by providing one-to-one engagement in a time when in-person interactions are limited. Uncover growth and opportunity in existing customer data with a Customer Data Platform. Take away an action plan to:
- Build trust in times of uncertainty
- Create more of the moments and experiences your customers are hoping for
- Double down on digital in times of lower foot traffic
Develop a central source of trusted customer data for your decentralized workforce.