Alexis Castorina

Sr. Director, Consumer Marketing & Education

Energetic marketing and communications professional with experience leading brand, digital advertising, marketing automation, social media and lifecycle marketing programs for enterprise companies and start ups.


All Sessions by Alexis Castorina

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Day 1: Nov 16, 2021

2:15 pm

2:15 pm

BANKING WITH PURPOSE

CASE STUDY: MONETIZE AND CONVERT

Embrace Technology and Innovation to Stay on the Cutting Edge of Financial Marketing

Banks now have the power to shape and elevate our global economy like never before. Remodel your customer-centric business into a financially inclusive one. Achieve this by transforming your data into insights and your insights into the right actions. Create a blueprint to:

  • Drive higher purpose and profitability through innovation
  • Proactively address individual customer needs with data insights
  • Allow customers to easily access their money and help them multiply it

Balance your core banking functions with emerging concerns, like financial equity and inclusivity.

Day 2: Nov 17, 2021