As Director of Digital Marketing at Ceros, Alex oversees a marketing team focused on growing new business and expansion revenue through digital and demand campaigns, field events, and customer marketing. He has spent the last decade working with companies of all sizes to implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, Alex was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.
Day 1: Nov 3, 2022
11:00 am
11:00 am
Track 2: DIGITAL EXPERIENCE OPTIMIZATIONINDUSTRY EXPERT: HUMANIZE CUSTOMER ENGAGEMENT
HOW TO DRIVE MORE ENGAGEMENT BY HUMANIZING YOUR DIGITAL EXPERIENCE
As more organizations are creating more content across more digital channels, standing out amongst the noise can become increasingly difficult. There’s one surefire way to drive more engagement in such a crowded space: humanizing your digital experience. This session will cover tips and tactics to help you:
- Tap into the humanity of your audience to deliver more effective content
- Structure your creative process to consistently deliver more human digital experiences
- Scale your human experiences to drive more engagement across the entire customer journey
Day 2: Nov 4, 2022
