As the Head of Growth for one of the worlds fasting growing marketing operations platforms, IntelligenceBank, Adam’s role has been to ensure that global brands are exposed to the benefits of moving marketing operations and digital content into a unified SaaS platform.
Adam and IntelligenceBank have worked with some of the worlds most widely recognized travel, hospitality and leisure brands (as well as many other industries) so that they can improve operational efficiency, centralize and control content and creative process and just as importantly allowing those brands to stand out and thrive in their respective markets.
Adam hails from Australia and works across Asia, North America and globally with IntelligenceBank who have offices and customer teams in all corners of the globe.
Day 1: Nov 16, 2021
Day 2: Nov 17, 2021
Managing Marketing and Brand Compliance in the World of Financial Services
How to Find the Right Balance Between Efficiency and Compliance and for Financial Services Marketers
Financial services marketers are under increasing pressure to develop compelling, ‘on-brand content’ targeting multiple audiences. IntelligenceBank will provide insight garnered across our work with 3 of the world’s Top 50 banks, and dozens of Insurance, Credit Union, and Fintech clients over the past decade. This vitally important session highlights how to remain in control and stay synchronized while juggling planning, creation, reviews, tracking, and reporting across content deliverables at scale
- How streamlining content process and bring stability … even in the chaos of change
- Working to meet lightening evolving customer expectations: how to you simultaneously keep up with tight regulatory compliance
- Creating personalized content experiences that get results
- How efficiencies can enhance creativity and amplify your content marketing
Excel at more compliant, content experiences to increase conversions