Adam is the Head of Marketing Insights & Analytics for Collabria Financial (a division of Desjardins Group). Over the past 20 years he’s worked across multiple industries from Institutional to Start-up in size in multiple channel verticals, always looking to extend the reach and adoption of digital solutions and technology across the Canadian landscape
Day 1: Nov 16, 2021
12:15 pm
12:15 pm
FIRESIDE CHAT: Mobile Micro-Moments
Why and How Marketers Should Leverage Micro-Moment Marketing
The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device, usually a smartphone, to act on a need to learn something, do something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:
- Get a better understanding of when and where your prospects want information on financial services.
- Pinpoint exactly what they want to learn about: Saving and retirement, investing, spending more effectively, etc.
- Provide instantaneous online help with content that engages your audience in a meaningful way.
Focus your strategy on intent-rich moments to deliver content your customers need and desire.
Day 2: Nov 17, 2021
