Adam Gizzie

Head, Marketing Insights & Analytics

Adam is the Head of Marketing Insights & Analytics for Collabria Financial (a division of Desjardins Group). Over the past 20 years he’s worked across multiple industries from Institutional to Start-up in size in multiple channel verticals, always looking to extend the reach and adoption of digital solutions and technology across the Canadian landscape

All Sessions by Adam Gizzie

Printer Friendly See Full Agenda

Day 1: Nov 16, 2021

12:15 pm

12:15 pm

FIRESIDE CHAT: Mobile Micro-Moments

Why and How Marketers Should Leverage Micro-Moment Marketing

The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device, usually a smartphone, to act on a need to learn something, do something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:

  • Get a better understanding of when and where your prospects want information on financial services.
  • Pinpoint exactly what they want to learn about: Saving and retirement, investing, spending more effectively, etc.
  • Provide instantaneous online help with content that engages your audience in a meaningful way.

Focus your strategy on intent-rich moments to deliver content your customers need and desire.

Day 2: Nov 17, 2021