Adam Gizzie

Head, Marketing Insights & Analytics

Adam is the Head of Marketing Insights & Analytics for Collabria Financial (a division of Desjardins Group). Over the past 20 years he’s worked across multiple industries from Institutional to Start-up in size in multiple channel verticals, always looking to extend the reach and adoption of digital solutions and technology across the Canadian landscape


All Sessions by Adam Gizzie

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Day 1: Nov 16, 2021

12:15 pm

12:15 pm

FIRESIDE CHAT: Mobile Micro-Moments

Why and How Marketers Should Leverage Micro-Moment Marketing

The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device, usually a smartphone, to act on a need to learn something, do something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:

  • Get a better understanding of when and where your prospects want information on financial services.
  • Pinpoint exactly what they want to learn about: Saving and retirement, investing, spending more effectively, etc.
  • Provide instantaneous online help with content that engages your audience in a meaningful way.

Focus your strategy on intent-rich moments to deliver content your customers need and desire.

Day 2: Nov 17, 2021