Linda Duncombe, Managing Director, is the Global Head of Growth and Chief Marketing Officer for Citi FinTech, where she oversees Citi FinTech’s Marketing, Client Experience, Insights and Acceleration. She leads the Citi Design team, a unique function that integrates the Citi FinTech and Consumer organizations to deliver a radically simple, connected digital and mobile experience for Citi’s clients and drives consistent business growth for the Consumer Bank. Additionally, Linda also leads Citi’s global activity for FinTech Acceleration which includes the strategy of expanding our partnership with the developer community.
Prior to joining Citi FinTech Linda was the Global Head of Social, Content and Digital Marketing for the Global Consumer Bank, where Linda was responsible for championing brand consistency and digital acceleration across Citi’s lines of business globally, overseeing the digital partnerships, global acquisition strategy, social media and content marketing efforts.
Prior to her move to the U.S. in 2015, Duncombe served as the Head of Customer Franchise at Citi Australia, where she was instrumental in helping transform the organization into a customer-first business. She oversaw every aspect of the customer experience in the Australia market, including strategy development, data analytics, business learning, complaint resolution, seamless service initiatives and customer communications. In addition, she spearheaded brand development, customer marketing, digital acquisition and servicing – and was responsible for managing Citi’s Australian partnerships and sponsorships portfolio, including the highly regarded Citibank Dining Program.
Prior to joining Citi, Linda spent over 20 years at National Australia Bank, where she worked in Business Banking, Private Banking and Consumer Banking, holding various sales, strategy and marketing roles. With her proven track record in leading people, inspiring performance and driving positive change, Linda has received several industry recognitions, including the Asia Pacific Citibank (APAC) Marketing Award (2012 Q3 and Q4); Annual Marketing Award for the Mobile App, specifically the Dining Program feature (2011); and the Asian Banking Best Internet Banking Award (2011 and 2012).
Kathleen Fetters has been a digital marketer for 20 years working at Fortune 500 companies such as Hewlett Packard, Sun Microsystems, and ThermoFisher Scientific. From day one, she has been on the ground floor launching new global digital marketing efforts for these brands. Taking her previous experience as the Chief Listening Officer at HP, Kathleen has been charged with developing and managing the first social listening and digital relationship building programs at First Republic Bank. In this role, Kathleen is analyzing and establishing the brand’s social engagement impact with key audience and developing client and industry insights to influence strategic data driven decisions and identifying digital relationship building opportunities across the business.
As Marketing Services Program Manager for BNY Mellon Corporate Marketing, Donna manages multi-faceted marketing and communications programs for enterprise-wide initiatives to promote the brand and enhance client engagement, including BNY Mellon’s ARVR app, Experience BNY Mellon.
Joining BNY Mellon in 2011, Donna brought to her role extensive experience from over 20 years in financial services marketing having managed branding and client communications for institutional banking and transaction services businesses at Citi and JP Morgan Chase such as:
Marissa Pick is the director of social media at the CFA Institute where she oversees efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry. Marissa oversees the global social media campaigns and leads a global team with staff in New York, London, and Hong Kong. Prior to joining the CFA Institute Marissa was the social media director at Euromoney Institutional Investor. Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society. She received her B.A. in American Studies from Brandeis University where she was starter on the Brandeis University softball team. Follow Marissa on Twitter @MarissaPick, and visit her blog at marissapick.com.
Andras currently leads the Cards Marketing & Digital Acquisition team at BMO in developing a customer centric marketing strategy with a strong focus on digital advertising channels (paid search, social, display, affiliates) to drive portfolio growth. Leading a diverse team of digital marketing professionals, he is passionate about leveraging digital platforms and technologies to drive performance in a measurable way. His team is responsible for formulating and executing acquisition strategies, developing a roadmap across all channels for the adoption of new solutions and the allocation of marketing investments across the various programs.
Previously he was responsible for digital acquisition at American Express Canada through a number of different channels including website, email marketing, paid search, display media and online referrals. Prior to that role, he held the position of Director of Marketing, Global Merchant Services at American Express. Having worked for Citigroup both in Canada and Europe, he has a diverse experience in product management, marketing, payments and customer experience.
Nikoletta (Niki) Vecsei Harrold is the Director of Communities Strategy focusing on Social Media Marketing, Social Customer Care and Community building at Transamerica. She has over 5 years experience in driving customer focused digital innovation with enterprise level and start-up companies alike. Originally from Europe, her decade long tenure in digital marketing spans across 2 continents and several industries including tech, retail and financial services. An avid advocate for breaking down collaboration silos to enhance customer experiences and connecting people with content, she blogs regularly on LinkedIn or her website: www.contentpotluck.com and on LinkedIn.
Group Chief Marketing Officer, JMMB Group
Kerry-Ann has been a financial services marketer for over 15 years, leading the marketing function at major financial institutions in her home country, Jamaica. A firm believer in the need to create out-of-the-box brand experiences to drive deeper consumer engagement and create the win for brands, her current role as Group Chief Marketing Officer, at JMMB, includes the overall leadership of marketing strategy development and execution, including digital marketing and customer insight management. She has an MBA in Marketing fromOr the Robert H. Smith School of Business, University of Maryland, College Park, Maryland.
Maria Belmessova is an established digital marketing leader, with a record of delivering innovative, creative, and strategic solutions with ROIs that exceed industry standards. Maria has been integral to the growth of several national and global brands, and now serves as Digital Marketing Manager at PayPal Canada where she has driven exceptional results and high levels of consumer engagement. Maria is a “digital native”, with experience in traditional and digital marketing, and deep expertise in the technologies driving these industries today. From developing strategy to implementation of tactics, Maria builds full-funnel integrated marketing plans that grow businesses and open new markets.
Maria holds a BA in Marketing, Market Analysis and Research, is a graduate of the Rotman School of Management Executive Program, and a frequent presenter at digital marketing events and workshops.
Gwynne is a seasoned marketing communications professional with more than 17 years’ experience growing wealth and fintech brands.
As Vice President, Marketing Communications, Gwynne is responsible for the marketing evolution of Canada’s first and largest independent robo advisory, WealthBar Financial Services. In her role, Gwynne leads a high performing team of marketing and creative professionals who work together to achieve the firm’s aggressive growth plan.
Prior to joining WealthBar, Gwynne lead the marketing efforts for the national wealth management arm of the Canadian credit union system, Credential Financial. While at Credential, Gwynne’s portfolio included developing marketing strategies for online and full service brokerages, investment products, life insurance and financial planning. Leading a team of marketers and creative professionals, Gwynne was responsible for the launch of several new investment products and the ongoing wealth marketing efforts at over 1,000 credit unions across the country. Prior to joining Credential, Gwynne spent several years in progressive marketing roles at Vancouver-based real estate investment trust, CHIP REIT, and working for fintech pioneer, Ernex Marketing Technologies, a subsidiary of RBC.
Nick Necsulescu is the Director of Analytics at President’s Choice Bank, with focus on Customer, Digital, and Cross-Channel Analytics within the financial and retail verticals.
Nick has 15 years of data analytics experience, creating meaningful analytics solutions, while leading analytics transformations within an agency and client-side setting.
He often speaks at data and marketing conferences & events, and is author of analytics publications, centered on data-driven marketing initiatives.