Content marketing is huge, with brands dedicating 25% of their budget to it. Manage your content to guarantee ROI on your spend. Source insights to:
Engage your customers and grow your client base with properly managed content
Financial institutions are getting familiar with digital marketing, but practices keep evolving. Fortify your digital marketing strategy with state of the arts practices. Create a roadmap to:
Source best practices to refine your strategy.
As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Paul Cowan, VP, Enterprise and SMB Marketing at Shutterstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers
Develop a Digital Marketing Strategy to Meet the Unique Needs of B2B Clients
Your brand is only as strong as your digital strategy. Build the right strategy to elevate your institution and bring your brand to life. Source a strategy to:
Improve your financial brand with an improved digital strategy
Voice search and voice assistants are the future of SEO. Staying relevant and winning the search race is becoming harder. Learn what you need to do to stay ahead of the pack.
Get key takeaways:
Take away critical information to help build your modern SEO vision
Organization that work collaboratively with an advisor network have ability to easily create content is transforming how clients engage online. Improve website engagement by creating an advisor blogging program that results in increased conversions. Gain insights into:
Take away a step by step plan for how you can start to rebalance your budgets and transform your advisor marketing programs.
In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:
Build your brand via social media without a big budget
Financial marketers have stated that cross-selling and increasing financial products-per-household to existing customers are their key priorities for 2018. However, marketing budget allocations continue to favor new customer acquisition. To bridge this gap, marketers must understand how customer segments contribute to return on ad spend.
Create a customer-centric digital media strategy by:
Walk away with a practical understanding of how to build a digital media strategy that unlocks the potential of your customers that increases your digital return on ad spend.
Clients don’t view their interactions with you as taking place within defined channels, and neither should you. Break down barriers between your channels to develop a true omni-channel experience for customers. Create a blueprint to:
Create a consistent experience to drive your conversions.
Customers demand support and expect you to know them better. Find out how to interact on their level, refine your personalization strategy and improve profit.
Source practical tips to:
Deliver business growth with a personal touch with customers.
Today’s consumers expect hyper-personalized experiences that are highly relevant and consistent across all channels. Retail bank marketers need to take control of their customer data to deliver more personalized and innovative customer journeys that truly differentiate their brand. Leveraging advanced capabilities can provide:
Learn how creating personalized engagements can increase revenue while improving operating efficiency ratios.
AI, voice search, roboadvisors, and other technological innovations are transforming the way people interact with financial institutions. Financial brands that embrace these changes will thrive. Develop a strategy to ensure your institution is a technological leader. Source insights on:
Ensure your institution is a technological leader in marketing.
B2B clients have different expectations and behaviours than their consumer counterparts. Develop a strategy to fit the unique needs of your B2B clients. Gain expert advice on:
Create a marketing strategy that resonates with your B2B client.
Source eight tips to differentiate your financial institution through CX and hear why it’s critical to clarify leadership roles around CX, establish your vision and harness the 6 competencies required for CX Transformation to be competitive in today’s marketplace. Come to this lively session chock full of examples, research and insights. You’ll walk away with a roadmap to:
Develop a strategy to differentiate your brand through customer experience.
New technologies, data sources and innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:
It has been said many times, but the key to being a great conversationalist is to be a good listener. The same holds true when it comes to social media and the various ways in which we communicate with consumers each day. Build an information network at your organization where social listening influences:
Inform your overall business strategy with your social listening strategy.
Blockchain has disrupted financial services and it has the potential to disrupt marketing as well. Be an early adopter to give your organization an advantage. Source insights on using blockchain to:
Stay ahead of the curve by applying blockchain to your marketing efforts.
So you know who the key influencers are in your industry. You might have even marketed to them in the past hoping to life awareness of your brand. But are you ready to take the next step, form partnerships, and market with influencers? Explore how to:
Take influence marketing to the next level to build your brand’s reputation.
Financial services marketers face a thousand new challenges in this increasingly digital world. Embrace automation to optimise your marketing efforts and increase revenue without adding to your headcount. Source practical tips to:
Leverage automation technology to increase your marketing effectiveness.
Millennials are the single largest group of financial consumers in America, but for many financial institutions, they remain elusive. Create a plan to grow your millennial clients. Gain insights into:
Create a financial brand that millennials love to win over the next generation of financial consumers.
Hear the story of how a 30 year old professional association that had zero activity in either content or digital marketing, embarked on an 18-month journey to rebrand, reinvent and revitalize itself. Source insights on:
Learn what worked and what didn't, highs and lows, and top ten takeaways.
In the financial services industry, establishing credibility with your audience is a critical ingredient for building mutually beneficial relationships. Ensure the content you’re putting out is high quality, accurate, and compliant. Hear best practices to:
Gain the trust of your customers with better quality content.
Traditional marketing no longer works the way it once did. Discover why the majority of companies who are exceeding their marketing goals focus heavily on content creation. Create a culture of education that:
Gain insight from the industry leader in financial education on how to better reach your community.
What works for retail financial services won’t necessarily work for B2B institutions. Develop a digital marketing strategy that works for your audience. Develop a plan to:
Win over B2B customers with relevant digital marketing.
Mobile is the new standard. Explore optimal ways to build awareness, engagement and retention for your smartphone-connected target audience. Source practical tips from best practice brand examples in financial services to:
Adopt a mobile-first approach to give your customers the experience they want.
Robo advisors constitute an opportunity to make investing more accessible to more people. These services breakdown many of the common barriers to getting people invested. They represent a growth opportunity for your financial business models. Discuss the benefits of robo investing technology:
Embrace robo advising technology to bring clients to your institution.
What’s working in digital marketing today? Hear how you can best convert your customers and measure your success. Source insights on:
Discover best practices from PayPal to build your marketing strategy.