Content marketing is huge, with brands dedicating 25% of their budget to it. Manage your content to guarantee ROI on your spend. Source insights to:
Engage your customers and grow your client base with properly managed content
Financial institutions are getting familiar with digital marketing, but practices keep evolving. Fortify your digital marketing strategy with state of the arts practices. Create a roadmap to:
Source best practices to refine your strategy.
Resonate’s latest insights show there are 5.6 million people in the U.S. who plan to switch banks in the next year. Who are these bank switchers and why are they leaving? What’s causing them to jump ship and what are they looking for in their next bank? No one wants to lose customers, but banks are at an increased risk as competitors and disruptors create new and innovative ways for consumers to manage their money. Join Jason Schneider, CRO of Resonate, to learn more about these bank switchers and how you can use an insight-driven approach to keep your customer and attract new ones.
As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Paul Cowan, VP, Enterprise and SMB Marketing at Shutterstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers
Develop a Digital Marketing Strategy to Meet the Unique Needs of B2B Clients
Your brand is only as strong as your digital strategy. Build the right strategy to elevate your institution and bring your brand to life. Source a strategy to:
Improve your financial brand with an improved digital strategy
Voice search and voice assistants are the future of SEO. Staying relevant and winning the search race is becoming harder. Learn what you need to do to stay ahead of the pack.
Get key takeaways:
Take away critical information to help build your modern SEO vision
Organization that work collaboratively with an advisor network have ability to easily create content is transforming how clients engage online. Improve website engagement by creating an advisor blogging program that results in increased conversions. Gain insights into:
Take away tactical steps towards transforming your advisor blogging program to improve client behaviour.
In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:
Build your brand via social media without a big budget
Financial marketers have stated that cross-selling and increasing financial products-per-household to existing customers are their key priorities for 2018. However, marketing budget allocations continue to favor new customer acquisition. To bridge this gap, marketers must understand how customer segments contribute to return on ad spend.
Create a customer-centric digital media strategy by:
Walk away with a practical understanding of how to build a digital media strategy that unlocks the potential of your customers that increases your digital return on ad spend.
Nearly 85% of customers start their purchasing journey on search engines, not on specific company websites. Many of them have high purchase intent but they do not demonstrate brand preference with the keywords they use. Explore how you can compete for these users.
Create a strategy to:
Today’s consumers expect hyper-personalized experiences that are highly relevant and consistent across all channels. Retail bank marketers need to take control of their customer data to deliver more personalized and innovative customer journeys that truly differentiate their brand. Leveraging advanced capabilities can provide:
Learn how creating personalized engagements can increase revenue while improving operating efficiency ratios.
Whether your role is managing a specific marketing channel such as digital or social, or overseeing the greater omni-channel experience, you must develop the right marketing strategy that addresses what, why, and how. We will take a deep dive into looking at 4 key questions that address marketing strategy as well as macro and micro forces that could affect the sustainability of your long-term plan.
Digital banking may be convenient; but change isn’t. To get customers to adopt your digital products you need more than great tech. You need empathy.
In this session you’ll learn:
Being an antiquated bank or insurer is no excuse for having outdated marketing practices. Master the agile marketing techniques of the Direct to Consumer “digital natives” such as Casper, Dollar Shave Club and Bonobos that leverage the unique capabilities of agile marketing tools to acquire customers and earn market share.
Source practical tips to:
Understand your competitive landscape and deploy agile marketing campaigns to reach your target audience and win business.
By now we have all heard the terms millennials, personalization, people based marketing – but what do they have in common? With millennials in place as decision makers at their home and office it’s vital to communicate how and when they want to be communicated with and on an individual basis. The days of marketing to a persona are over/fading away. With this session you will:
Take away strategies to amplify your marketing and better understand consumer behavior.
New technologies, data sources and innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:
It has been said many times, but the key to being a great conversationalist is to be a good listener. The same holds true when it comes to social media and the various ways in which we communicate with consumers each day. Build an information network at your organization where social listening influences:
Inform your overall business strategy with your social listening strategy.
So you know who the key influencers are in your industry. You might have even marketed to them in the past hoping to life awareness of your brand. But are you ready to take the next step, form partnerships, and market with influencers? Explore how to:
Take influence marketing to the next level to build your brand’s reputation.
Traditional marketing no longer works the way it once did. Discover why the majority of companies who are exceeding their marketing goals focus heavily on content creation. Create a culture of education that:
Gain insight from the industry leader in financial education on how to better reach your community.
Hear the story of how a 30 year old professional association that had zero activity in either content or digital marketing, embarked on an 18-month journey to rebrand, reinvent and revitalize itself. Source insights on:
Learn what worked and what didn't, highs and lows, and top ten takeaways.
What works for retail financial services won’t necessarily work for B2B institutions. Develop a digital marketing strategy that works for your audience. Develop a plan to:
Win over B2B customers with relevant digital marketing.
In the financial services industry, establishing credibility with your audience is a critical ingredient for building mutually beneficial relationships. Ensure the content you’re putting out is high quality, accurate, and compliant. Hear best practices to:
Gain the trust of your customers with better quality content.
What’s working in digital marketing today? Hear how you can best convert your customers and measure your success. Source insights on:
Discover best practices from PayPal to build your marketing strategy.