Driving campaigns with data science

Trying to determine who should buy your products or services often amounts to little more than educated guesswork. You might be able to analyze patterns and perhaps even employ a heuristic-based lead scoring methodology, but the reliability of these predictions often leaves much to be desired. It’s time for the “art” of driving campaigns to move to the next level: driving campaigns with data science.

Data science analyzes historical and transactional data to find patterns that reliably predict future behavior. This can empower you to improve cross-selling to generate net new income and identify clients who will most likely purchase.

Read on to discover how data science can help you make your data work for you.

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Transforming Financial Services

Forty-five senior leaders reveal their 2016 priorities

Banking is going digital. Driven by changing customers and a changed operating environment, financial institutions of all kinds are facing a
world of permanent beta. As customers go digital, they set the pace for investment in digital customer experience.

Building a seamless and relevant digital experience cannot be restricted by organizational inertia, innovation budgets, or past experience. It must be based on the customer.

Idio surveyed several hundred senior digital executives from top financial institutions to find out how they are taking steps to deliver a better digital customer experience and what the various obstacles are to realizing this goal.

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10 Ways to Get Started

with High-Velocity Testing

Regular experimentation is the best way to boost your creative performance and get the most out of your digital advertising dollars. When it comes to setting up experiments, one of the big chal- lenges marketers face is developing a playbook with enough ideas to keep tests going regularly. Here are 10 ways to get started right now.

Presented by:

A Case for Building Better Customer Engagement in the Financial Services Sector

Most importantly, financial services have had to start from the ground up in finding sustainable ways of re-establishing customer trust while building new relationships and restoring old ones.

Gamification Infographic

Today’s employees are busier than ever and juggling many different priorities. Many are not taking full advantage of their workplace retirement programs and are not saving enough for their retirement. Gamification can help educate employees about the investment decisions they need to make and motivate them to take action. Download this Getting invested in retirement planning infographic to find out how Sun Life Financial partnered with Bunchball to increase financial literacy and inspire employees to save for their retirement.

Four Social Media Strategies for Business Success

Hootsuite has created the Financial Services: 4 Social Media Strategies for Business Success white paper to provide direction on how your financial services enterprise can locate where it currently stands on the social media maturity model. Is your financial enterprise in the Social Advocate stage, or have you moved up to Social Teams? How can you become a Social Organization according to the model? The white paper will help take stock of where you currently stand and give you a solid understanding of where you need to get to in order to achieve your business goals.

Digital Marketing is Reshaping Financial Services

Info-graphic showing stats on digital marketing for financial services

Top Tips to Save You Time and Money for the Conference

Info-graphic showing top tips on best time to book your flight and networking.