Who says disruption is the privileged territory of the young, brash, and idealistic with little to lose? Realize how mobile payments, social, and big data are shaping the way people think about money and everyday banking. Morph your organization to bank on:
Reinvent your organization to keep pace with the next generation of customers.
Various target markets react differently to marketing efforts. Enhance your campaigns by targeting them to your specific audience. Create a strategy to:
Develop a focused marketing strategy that resonates with specific audiences.
New technologies, data sources and innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:
Stay on top of the latest marketing innovations to develop your competitive advantage
Learn how the largest Cooperative financial group in Canada (asset size $25O B and over 7 million clients) deployed a conversational agent in their digital channels with impacting results. We will discuss how to:
Marketers are in a new world where digital, data, and content technologies can accelerate direct and digital marketing initiatives. Unlock the potential of digital and data to transform your marketing and impact topline growth. Take away expert insights on:
Lean into digital trends that will have the biggest impact on your marketing.
The financial services sector has been an early-adopter of digital transformation, but new digitally-based disruptors are making their presence felt. Digital Transformation is about using new methods - such as artificial intelligence (AI), big data, learning machines, cloud-based tools, and mobile solutions to accelerate and enable organizational change. Learn how:
Walk away with a framework to determine where your firm is on the best path to competing as a Digital Enterprise.
74% of consumers identify word-of-mouth as a key influencer in their purchasing decision, according to research by LinkedIn. Explore how you can empower employees to become brand advocates as part of your company’s marketing mix and expand your word-of-mouth efforts. Source practical tips to:
Take away experienced perspectives to help drive your employee advocacy efforts forward.
As a modern marketer, you’re tasked with delivering a seamless and personalized customer experience across every channel. The roadmap to success for the modern marketer involves navigating the siloes within your organization, planning a channel approach that enables you to flexibly pivot when needs change, and assembling the right marketing solutions to build and sustain true customer intimacy. Develop a plan to:
Streamline the process to delivering on a meaningful customer journey.
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your brand.
Managing media in silos, with separate search, display, programmatic, and social budgets, can lead to duplication, double-counting, and waste. Break the media channel silos by implementing a holistic approach that properly measures attribution across and within channels, connecting online and offline actions to drive business results.
Revolutionize your digital advertising budget planning by:
With expert insight, discover how to get the most out of your digital ad buys.
Financial services marketers aspire to full 360-views of their customers and their journeys, across all devices, offline and on. But what do you do when you have imperfect data and deal with evolving technology? The truth is every company is different and most marketers face enormous challenges to get to complete data and a single version of the truth. Hear about an adaptive approach to marketing measurement that provides that clarity now rather than tomorrow. Through case studies, see how this approach has allowed very different companies with very different challenges adapt, evolve and thrive.
The MarTech landscape has grown, with now over 5,000 vendors serving the space. This number is up several thousand percent from just 5 years ago. So, with all of these new offerings, how do you respond? Gain insights on:
Develop a plan to make the most of your MarTech investments.
A mobile-first design with a focus on customer journeys has the potential to improve customers’ digital experience. Apply key pillars to improve your customer satisfaction. Source insights to:
Create your truly optimized customer journey through customer co-creation and digital analytics.
Embrace a holistic AI approach to achieve more while spending less on your marketing efforts. AI has the ability to perform tasks that once required menial labor, faster, cheaper and on a greater scale, such as :
In this session, learn how the Chase Newsroom is building content and partnerships about personal finance, entrepreneurship, leadership, and culture – while driving business among all Americans. Gain insights on:
Use relatable human stories to drive your business.
It is becoming more and more difficult to reach prospects and customers in the increasingly competitive financial industry. Break through the clutter and create your brand’s own space in order to differentiate your business. Create a roadmap to:
Take away a roadmap to transform your company’s brand among your target audience.
Online review sites offer a wealth of information about how customers interact with financial institutions. Use this information to meet your customers’ needs better. Gain insights on how to:
Take advantage of online reviews of your brand for SEO, brand monitoring and benchmarking.
What’s working in digital marketing today? Hear how you can best reach, engage and convert your customers. Through this exclusive gathering of Chief Marketing Officers, source insights on:
Source best practices from Chief Marketing Officers to build your marketing strategy.
Financial services marketers face a thousand new challenges in this increasingly digital world. Embrace automation to optimise your marketing efforts and increase revenue without adding to your headcount. Source practical tips to:
Leverage automation technology to increase your marketing effectiveness.
B2B clients have different expectations and behaviors than their consumer counterparts. Develop a strategy to fit the unique needs of your B2B clients. Gain expert advice on:
Create a marketing strategy that resonates with your B2B clients.
In the financial services industry, establishing credibility with your audience is a critical ingredient for building mutually beneficial relationships. But with thousands of web pages, multiple content editors and a multitude of legal regulations, how can you ensure the content you’re putting out is high-quality, accurate, and compliant? In this session, you’ll learn best practices to:
What works for retail financial services won’t necessarily work for B2B institutions. Develop a content marketing strategy that works for your audience. Develop a plan to:
Win over B2B customers with relevant content marketing.
Including video on a landing page can increase likelihood of conversion by up to 80%. Capture and hold your customers’ attention with video storytelling. Source practical tips to:
Reach your customers with video storytelling to attract new business.
Every financial brand needs a content plan. Develop a content marketing strategy that develops value for your customers. Create a plan to:
Enhance your brand recognition with a content marketing strategy.
A national or international financial institution can create a complex service environment. Embrace service design as a means to remove silos, place your customer within the decision making process, and to consider the holistic service experience. Develop a strategy to:
Apply service design to improve your customers’ experience across channels.
The average American spends more than 10 hours per day consuming media. Explore how you can capitalize on this trend to attract new customers and deepen your relationship with existing customers. Adopt best practices to:
Take away proven content strategies to help optimize your marketing mix.
Financial spending and saving is a rich area of exploration for big data studies. What’s missing is an exploration of people’s attitudes about spending and saving, as well as their behaviors leading up to those actions. In this session, source insights on:
Source a strategy to leverage big data and behavioral science to drive business results.
Channel strategies have been evolving at a speed as rapid as the technologies behind them. In this session, you’ll learn the fundamentals of new marketing leadership required to thrive and compete in a crowded marketplace. From the three big transformations facing financial institutions today to artificial intelligence and the age of retail reckoning, this session will push your thinking and get you revved up to lead your organization in powerful new ways.
Embrace the future of banking to retain and build your market share.
It’s clear that digital is the way forward for financial services marketers, but making that transition is no easy feat. Jump-start your transformation with insights for the planning, design, and execution of a comprehensive digital marketing strategy. Develop a blueprint to:
Source your plan of action from leading financial services CMOs.